Article:http://www.npr.org/templates/story/story.php?storyId=6522523
This article by Frank Langfitt addresses the idea of businesses using social networking sites to recruit talent to their company. It states that businesses and unemployed workers alike can benefit from the use of these simple tools. Businesses have the ability to recruit the specific talent they’re looking for without spending time and money on a formal job search. Job Seekers have the ability to network and develop and online rolodex of business opportunities.
I agree, social networking and online recruiting are trends we are going to see rise every year. It’s difficult to object with the pros that e-recruiting brings both companies and employees:
1. It’s cost effective: it costs a company nothing to post a job listing on social networking sites such as Linked In, Facebook, Myspace etc.
2. Online recruitment is quick: Job postings can be listed by the morning and you can have potential employees’ resumes/applications coming in by the afternoon – not likely with traditional recruiting.
3. It gives you a better chance at success: Online job postings are available 24/7 and don’t disappear over time. Tradition job advertising in print such as newspapers must be re-posted weekly.
4. You reach a bigger audience: Social networking and online recruiting sites give you the ability to teach people all over world.
5. It’s simple: For companies online recruiting is easy, all they must do is place their want ad on a site and wait.
These benefits are also shared with job seekers. Joining these social networking sites for employee recruiting allows job seekers the ability to share their resume with thousands of companies at once. It’s time efficient and cost effect for job seekers and companies alike. Social networking sites such as LinkedIn, Facebook, Jobvite etc. have their place in the recruiting world, but they are still may be behind face-to-face networking, as most hires are done through referrals. Sure, these social networking sites do give job seekers a larger area of potential employment they can cover but it also opens a larger area of competition the candidate must face. Social Networking users also must be extra careful not to have any inappropriate content on his or her profile because these sites can work against yourself.
Overall, the social networking route is a great option for job seekers (and employers) but I wouldn’t devote all of my time to it. A balanced approach of both real life networking and e-networking will likely lead to the highest chances of landing you your next big job.
Additional Sources:
http://abclocal.go.com/kgo/story?section=news/technology&id=6961101
http://www.networkworld.com/news/2009/022309-smart-recruiting-through-social.html?page=1
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